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The Branding of Tourist Destinations: Theoretical and Empirical Insights
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The Branding of Tourist Destinations: Theoretical and Empirical Insights
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
264 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 4, 2018 |
| ISBN13 | 9781787693746 |
| Publishers | Emerald Publishing Limited |
| Pages | 264 |
| Dimensions | 237 × 160 × 22 mm · 538 g |
| Language | English |
| Editor | Camilleri, Mark Anthony (University of Malta, Malta) |
