Debates in Marketing Orientation - Emerald Points - Bozkurt, Bilgehan (Istanbul Arel University, Turkey) - Books - Emerald Publishing Limited - 9781787698369 - January 14, 2019
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Bozkurt, Bilgehan (Istanbul Arel University, Turkey)
Debates in Marketing Orientation - Emerald Points

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This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

210 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 14, 2019
ISBN13 9781787698369
Publishers Emerald Publishing Limited
Pages 240
Dimensions 197 × 129 × 28 mm   ·   260 g
Language English  

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