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Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data Navarro-Meneses, Dr Francisco (Universidad Nebrija, Spain)
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Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data
Navarro-Meneses, Dr Francisco (Universidad Nebrija, Spain)
This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.
280 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 12, 2023 |
| ISBN13 | 9781789249316 |
| Publishers | CABI Publishing |
| Pages | 360 |
| Dimensions | 173 × 243 × 21 mm · 904 g |
| Language | English |
