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Advertising the Black Stuff in Ireland 1959-1999: Increments of change - Reimagining Ireland Patricia Medcalf New edition
Advertising the Black Stuff in Ireland 1959-1999: Increments of change - Reimagining Ireland
Patricia Medcalf
Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.
228 pages, 25 Illustrations, unspecified
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 28, 2020 |
| ISBN13 | 9781789973457 |
| Publishers | Peter Lang International Academic Publis |
| Pages | 228 |
| Dimensions | 231 × 153 × 20 mm · 360 g |
| Language | English |