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Innovations in Technology and Marketing for the Connected Consumer
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Innovations in Technology and Marketing for the Connected Consumer
Presents insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. Highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing.
305 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 15, 2019 |
| ISBN13 | 9781799801313 |
| Publishers | IGI Global |
| Pages | 305 |
| Dimensions | 150 × 220 × 20 mm · 1.60 kg |
| Language | English |
| Editor | Dadwal, Sumesh Singh |
