Localizing Global Marketing Strategies: Emerging Research and Opportunities - Janell NaKia Harvey - Books - Business Science Reference - 9781799809579 - October 25, 2019
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Janell NaKia Harvey
Localizing Global Marketing Strategies: Emerging Research and Opportunities

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Presents innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. The book highlights a range of topics, including branding, consumer management, and joint ventures.

140 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 25, 2019
ISBN13 9781799809579
Publishers Business Science Reference
Pages 140
Dimensions 150 × 220 × 20 mm   ·   517 g
Language English  

See all of Janell NaKia Harvey ( e.g. Hardcover Book and Paperback Book )