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Handbook of Research on the Impact of Fandom in Society and Consumerism
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Handbook of Research on the Impact of Fandom in Society and Consumerism
Examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens, and shapes an understanding of the impact of fandom on brand building. The book features coverage on a wide range of topics, including religiosity, cosplay, and event marketing.
400 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 25, 2019 |
| ISBN13 | 9781799810483 |
| Publishers | Business Science Reference |
| Pages | 400 |
| Dimensions | 150 × 220 × 20 mm · 1.77 kg |
| Language | English |
| Editor | Wang, Cheng Lu |
