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Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities David J. Finch
Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities
David J. Finch
Presents research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a range of topics such as social networking and sponsorship branding, this book is aimed at anyone seeking current research on potential business opportunities in the eSports industry.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 14, 2019 |
| ISBN13 | 9781799815396 |
| Publishers | IGI Global |
| Dimensions | 150 × 220 × 10 mm · 367 g |
| Language | English |