Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities - David J. Finch - Books - IGI Global - 9781799815396 - October 14, 2019
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David J. Finch
Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

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Presents research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a range of topics such as social networking and sponsorship branding, this book is aimed at anyone seeking current research on potential business opportunities in the eSports industry.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 14, 2019
ISBN13 9781799815396
Publishers IGI Global
Dimensions 150 × 220 × 10 mm   ·   367 g
Language English  

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