Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector - - Books - Business Science Reference - 9781799819479 - December 27, 2019
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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

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Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

400 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 27, 2019
ISBN13 9781799819479
Publishers Business Science Reference
Pages 400
Dimensions 290 × 225 × 34 mm   ·   1.53 kg
Language English  
Editor Almeida, Claudia Ribeiro de
Editor Fernandes, Paula Odete
Editor Ramos, Celia M.Q.

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