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Managing Social Media Practices in the Digital Economy
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Managing Social Media Practices in the Digital Economy
A reference source that facilitates an understanding of social media tools and platforms and their impact on society, business, and the economy, and illustrates how online communities can benefit marketing, finance, and information technology. The book features research on topics such as mobile technology, service quality, and consumer engagement.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 11, 2019 |
| ISBN13 | 9781799821861 |
| Publishers | IGI Global |
| Dimensions | 150 × 220 × 10 mm · 598 g |
| Language | English |
| Editor | Ahuja, Vandana |
| Editor | Alavi, Shirin |
