Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies - Victor Hernandez-Santaolalla - Books - IGI Global - 9781799831198 - April 24, 2020
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Victor Hernandez-Santaolalla
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. The book highlighting a wide range of topics, including promotion strategies, business models, and prosumers and influencers.

457 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 24, 2020
ISBN13 9781799831198
Publishers IGI Global
Pages 457
Dimensions 150 × 220 × 20 mm   ·   1.42 kg
Language English  

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