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Handbook of Research on New Media Applications in Public Relations and Advertising
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Handbook of Research on New Media Applications in Public Relations and Advertising
Provides vital research on the application of new media tools for running successful public relations and advertising campaigns. The book highlights a range of relevant topics, including digital advertising, online behaviour, and social networking.
400 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 7, 2020 |
| ISBN13 | 9781799832010 |
| Publishers | IGI Global |
| Pages | 400 |
| Dimensions | 292 × 226 × 42 mm · 1.68 kg |
| Language | English |
| Editor | Esiyok, Elif |
