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Insights, Innovation, and Analytics for Optimal Customer Engagement
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Insights, Innovation, and Analytics for Optimal Customer Engagement
Covers the latest research in customer engagement, and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in creative ways.
325 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 12, 2021 |
| ISBN13 | 9781799839194 |
| Publishers | IGI Global |
| Pages | 325 |
| Dimensions | 150 × 220 × 20 mm · 839 g |
| Language | English |
| Editor | Nagaraj, Samala |
