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Impact of New Media in Tourism
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Impact of New Media in Tourism
Provides theoretical and practical contributions in tourism and communication, including current research on the influence of new media and the active role of consumers in tourism. Coverage includes digital marketing, social media, and online branding, with a focus on decision making and increasing the visibility of products and destinations.
420 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 8, 2021 |
| ISBN13 | 9781799870968 |
| Publishers | IGI Global |
| Pages | 420 |
| Dimensions | 150 × 220 × 10 mm · 966 g |
| Language | English |
| Editor | Bonixe, Luis |
| Editor | Breda, Zelia |
| Editor | Dinis, Maria Gorete |
| Editor | Lamy, Sonia |
