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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
Provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty.
425 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 25, 2021 |
| ISBN13 | 9781799871927 |
| Publishers | IGI Global |
| Pages | 425 |
| Dimensions | 150 × 220 × 20 mm · 1.43 kg |
| Language | English |
| Editor | Edwards, David |
| Editor | El-Gohary, Hatem |
| Editor | Mimoun, Mohamed Slim Ben |
