Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector - - Books - IGI Global - 9781799872634 - June 25, 2021
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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

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Provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed.

315 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 25, 2021
ISBN13 9781799872634
Publishers IGI Global
Pages 315
Dimensions 150 × 220 × 20 mm   ·   875 g
Language English  
Editor Pereira, Ines
Editor Santos, Jose Duarte

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