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Advanced Digital Marketing Strategies in a Data-Driven Era
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Advanced Digital Marketing Strategies in a Data-Driven Era
Presents research that provides an holistic overview of the main applications of data sciences to digital marketing, and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies.
315 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 25, 2021 |
| ISBN13 | 9781799880035 |
| Publishers | IGI Global |
| Pages | 315 |
| Dimensions | 150 × 220 × 20 mm · 1.13 kg |
| Language | English |
| Editor | Saura, Jose Ramon |
