Advanced Digital Marketing Strategies in a Data-Driven Era - Saura - Books - IGI Global - 9781799880042 - July 12, 2021
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Saura
Advanced Digital Marketing Strategies in a Data-Driven Era

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Presents research that provides an holistic overview of the main applications of data sciences to digital marketing, and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies.

368 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 12, 2021
ISBN13 9781799880042
Publishers IGI Global
Pages 315
Dimensions 150 × 220 × 10 mm   ·   852 g
Language English  
Editor Saura, Jose Ramon

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