Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality - - Books - IGI Global - 9781799883074 - January 4, 2022
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Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

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A reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a focus on digital IT solutions. The book contributes in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience.

325 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 4, 2022
ISBN13 9781799883074
Publishers IGI Global
Pages 325
Dimensions 150 × 220 × 10 mm   ·   929 g
Language English  
Editor Belo, Miguel
Editor Carvalho, Luisa
Editor Gustavo, Nuno
Editor Pronto, Joao

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