Impact of Digital Transformation on the Development of New Business Models and Consumer Experience - - Books - IGI Global - 9781799891802 - March 11, 2022
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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

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Provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms.

325 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 11, 2022
ISBN13 9781799891802
Publishers IGI Global
Pages 325
Dimensions 150 × 220 × 10 mm   ·   861 g
Language English  
Editor Proenca, Joao F.
Editor Rodrigues, Maria Antonia

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