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Aesthetics and Style in Strategy - Advances in Strategic Management
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Aesthetics and Style in Strategy - Advances in Strategic Management
This book contains an Open Access chapterThis volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
348 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 9, 2020 |
| ISBN13 | 9781800432376 |
| Publishers | Emerald Publishing Limited |
| Pages | 304 |
| Dimensions | 152 × 229 × 20 mm · 594 g |
| Language | English |
| Editor | Cattani, Gino (Leonard N. Stern School of Business, USA) |
| Editor | Ferriani, Simone (University of Bologna, Italy & City, University of London, UK) |
| Editor | Godart, Frederic (INSEAD, France) |
| Editor | Sgourev, Stoyan V (ESSEC Business School, France) |
