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Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
420 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 26, 2020 |
| ISBN13 | 9781800433892 |
| Publishers | Emerald Publishing Limited |
| Pages | 344 |
| Dimensions | 238 × 175 × 27 mm · 650 g |
| Language | English |
| Editor | Dirsehan, Taskin (Marmara University, Turkey) |