Tourism Marketing in East and Southeast Asia - CABI Regional Tourism Series - Dimitrios Stylidis-Kim-Jungkeun Kim - Books - CABI Publishing - 9781800622142 - January 4, 2023
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Dimitrios Stylidis-Kim-Jungkeun Kim
Tourism Marketing in East and Southeast Asia - CABI Regional Tourism Series

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This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.

208 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 4, 2023
ISBN13 9781800622142
Publishers CABI Publishing
Pages 240
Dimensions 252 × 178 × 19 mm   ·   742 g
Language English  
Editor Kim, Dr Jungkeun (Auckland University of Technology, New Zealand)
Editor Kim, Prof Seongseop (Sam) (The Hong Kong Polytechnic University)
Editor Stylidis, Dimitrios (Associate Professor in Tourism Marketing, Department of Management Science & Technology, Democritus University of Thrace, Kavala, Greece)

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