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Creativity and Marketing: The Fuel for Success
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Creativity and Marketing: The Fuel for Success
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
252 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 2, 2021 |
| ISBN13 | 9781800713314 |
| Publishers | Emerald Publishing Limited |
| Pages | 224 |
| Dimensions | 239 × 160 × 20 mm · 482 g |
| Language | English |
| Editor | Pantano, Eleonora (University of Bristol, UK) |
