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How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes - Advances in the Study of Entrepreneurship, Innovation and Economic Growth Matthew M. Mars
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How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes - Advances in the Study of Entrepreneurship, Innovation and Economic Growth
Matthew M. Mars
Asking “How alternative are alternative marketscapes?”, Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth provides entrepreneurs and companies a concise understanding of alternative marketscapes through theoretical arguments and case studies, paving the way for development and success.
228 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 23, 2022 |
| ISBN13 | 9781800717749 |
| Publishers | Emerald Publishing Limited |
| Pages | 192 |
| Dimensions | 239 × 159 × 17 mm · 437 g |
| Language | English |
| Editor | Jensen Schau, Hope (The University of Arizona, USA) |
| Editor | Mars, Matthew M. (The University of Arizona, USA) |
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