Retail Marketing Communication and the Consumer Behaviour of Selected Generations - Alena Kusa - Books - Peter Lang International Academic Publis - 9781800798557 - August 24, 2022
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Alena Kusa
Retail Marketing Communication and the Consumer Behaviour of Selected Generations New edition

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The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use.

194 pages, 91 Illustrations, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 24, 2022
ISBN13 9781800798557
Publishers Peter Lang International Academic Publis
Pages 194
Dimensions 150 × 220 × 20 mm   ·   449 g
Language English  

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