The Creation of an Avant-Garde Brand: Heiner Mueller’s Self-Presentation in the German Public Sphere - German Life & Civilization - Jens Pohlmann - Books - Peter Lang International Academic Publis - 9781800798922 - August 30, 2023
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Jens Pohlmann
The Creation of an Avant-Garde Brand: Heiner Mueller’s Self-Presentation in the German Public Sphere - German Life & Civilization New edition

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This book examines how the author Heiner Müller adopted branding strategies to present himself in the public sphere, investigating the impact that this had on his public persona. This study analyzes the self-presentation and promotion of an adversarial author who drew on the ideals of the avant-garde and the artistic critique of capitalism.

198 pages, 9 Illustrations, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 30, 2023
ISBN13 9781800798922
Publishers Peter Lang International Academic Publis
Pages 198
Dimensions 230 × 152 × 14 mm   ·   310 g
Language English  
Series Editor Imbrigotta, Kristopher

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