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Artificial Intelligence in Marketing - Review of Marketing Research
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Artificial Intelligence in Marketing - Review of Marketing Research
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
364 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 13, 2023 |
| ISBN13 | 9781802628760 |
| Publishers | Emerald Publishing Limited |
| Pages | 344 |
| Dimensions | 238 × 160 × 24 mm · 612 g |
| Language | English |
| Editor | Sudhir, K. (Yale University, USA) |
| Editor | Toubia, Olivier (Columbia University, USA) |
