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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities Nripendra Singh-S. L. Gupta-Pooja Kansra
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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
Nripendra Singh-S. L. Gupta-Pooja Kansra
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
272 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 23, 2024 |
| ISBN13 | 9781804553435 |
| Publishers | Emerald Publishing Limited |
| Pages | 208 |
| Dimensions | 238 × 159 × 18 mm · 424 g |
| Language | English |
| Editor | Gupta, S.L. (BIT Noida Campus, India) |
| Editor | Kansra, Pooja (Lovely Professional University, India) |
| Editor | Singh, Nripendra (Pennsylvania Western University, USA) |
