Dynamics of Niche Tourism in Malaysia - Thirumoorthi, Thinaranjeney (Universiti Malaya, Malaysia) - Books - Emerald Publishing Limited - 9781806863167 - June 1, 2026
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Thirumoorthi, Thinaranjeney (Universiti Malaya, Malaysia)
Dynamics of Niche Tourism in Malaysia

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Dynamics of Niche Tourism in Malaysia explores how niche tourism—such as ecotourism, wellness, and cultural travel—can revitalise Malaysia’s tourism industry and drive sustainable growth. It examines stakeholder challenges, digital transformation, and offers a deeper understanding of the dynamics shaping Malaysia’s tourism sector.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2026
ISBN13 9781806863167
Publishers Emerald Publishing Limited
Pages 168
Dimensions 152 × 229 × 13 mm   ·   394 g
Language English  

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