Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia - Anthropology of Media - Julian Hopkins - Books - Berghahn Books - 9781807581039 - August 15, 2026
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Julian Hopkins
Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia - Anthropology of Media

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Combining theoretical discussions with shorter case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers. It tracks the transformation of personal blogs, which attracted readers with spontaneous, authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 15, 2026
ISBN13 9781807581039
Publishers Berghahn Books
Pages 236
Dimensions 150 × 220 × 10 mm   ·   322 g

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