Market Grooming: The Dark Side of AI Marketing - Hamid Jahankhani-Sumesh Dadwal-Kenneth Revett - Books - Emerald Publishing Limited - 9781835490020 - November 11, 2024
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Hamid Jahankhani-Sumesh Dadwal-Kenneth Revett
Market Grooming: The Dark Side of AI Marketing

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Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

360 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 11, 2024
ISBN13 9781835490020
Publishers Emerald Publishing Limited
Pages 328
Dimensions 159 × 237 × 24 mm   ·   586 g
Editor Dadwal, Sumesh S. (London South Bank University, UK)
Editor Jahankhani, Hamid (Northumbria Univerity London, UK)
Editor Revett, Kenneth (Champlain College, USA)

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