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Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
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Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Corporate branding, identity, image and reputation have become increasingly important in academic research and management practice. This work provides a comprehensive overview of current and future trends in corporate branding, identity, image, and reputation.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 11, 2026 |
| ISBN13 | 9781835490105 |
| Publishers | Emerald Publishing Limited |
| Pages | 280 |
| Dimensions | 160 × 238 × 20 mm · 524 g |
| Language | English |
| Editor | Dennis, Charles (Newcastle University, UK) |
| Editor | Foroudi, Pantea (Brunel Business School, London, UK) |
| Editor | Melewar, T C (Middlesex University London, UK) |
