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Brands, Hallelujah!: Affective Encounters with Sensory Capitalism Lonergan, Paddy (Manchester Metropolitan University, UK)
Brands, Hallelujah!: Affective Encounters with Sensory Capitalism
Lonergan, Paddy (Manchester Metropolitan University, UK)
Brands, Hallelujah! articulates the sustained cultural relevance and resonance of specific brands by presenting unique case studies that reflect and channel various existential themes e.g., the cultural need for belonging, status, order, meaning, permanence etc. while illustrating their significance for consumers and society.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | October 6, 2026 |
| ISBN13 | 9781835499238 |
| Publishers | Emerald Publishing Limited |
| Pages | 208 |
| Dimensions | 152 × 229 × 15 mm · 449 g |