Green Marketing Perspectives: Effective Messaging for Sustainable Practices - Pawanpreet Kaur-Sonu Dua-Sakshi Dua - Books - Emerald Publishing Limited - 9781836087731 - April 29, 2025
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Pawanpreet Kaur-Sonu Dua-Sakshi Dua
Green Marketing Perspectives: Effective Messaging for Sustainable Practices

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Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 29, 2025
ISBN13 9781836087731
Publishers Emerald Publishing Limited
Pages 344
Dimensions 152 × 229 × 22 mm   ·   562 g
Editor Dua, Sakshi (Lovely Professional University, India)
Editor Dua, Sonu (IK Gujral Punjab Technical University, India)
Editor Kaur, Pawanpreet (IK Gujral Punjab Technical University, India)

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