Unveiling Bleisure Travellers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics - Advances in Digital Technology and Data-Driven Business Practices - Nripendra Singh-Tanveer Kajla-Pooja Kansra - Books - Emerald Publishing Limited - 9781836621072 - November 17, 2025
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Nripendra Singh-Tanveer Kajla-Pooja Kansra
Unveiling Bleisure Travellers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics - Advances in Digital Technology and Data-Driven Business Practices

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The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 17, 2025
ISBN13 9781836621072
Publishers Emerald Publishing Limited
Pages 368
Dimensions 152 × 229 × 24 mm   ·   594 g
Editor Kajla, Tanveer (NALSAR University of Law, India)
Editor Kansra, Pooja (Lovely Professional University, India)
Editor Singh, Nripendra (Pennsylvania Western University, USA)

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