Data Driven Decisions: Leveraging Insights For Winning Marketing Strategies - Advances in Digital Technology and Data-Driven Business Practices - Jitendra Singh Rathore-S.L. Gupta-Piali Haldar-Nri - Books - Emerald Publishing Limited - 9781836621898 - December 1, 2025
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Jitendra Singh Rathore-S.L. Gupta-Piali Haldar-Nri
Data Driven Decisions: Leveraging Insights For Winning Marketing Strategies - Advances in Digital Technology and Data-Driven Business Practices

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Chapters explore how data can transform marketing by enabling more precise targeting, better optimization of campaigns, and deeper understanding of what drives customer engagement.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2025
ISBN13 9781836621898
Publishers Emerald Publishing Limited
Pages 328
Dimensions 152 × 229 × 21 mm   ·   541 g
Editor Gupta, S.L. (Birla Institute of Technology – Mesra, India)
Editor Haldar, Piali (Brainware University, India)
Editor Mehta, Niket (Birla Institute of Technology – Mesra, India)
Editor Rathore, Jitendra Singh (Banasthali Vidyapith, India)
Editor Singh, Nripendra (Pennsylvania Western University, USA)

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