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Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
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Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
Modern Political Marketing and Relational Capital explores the evolving landscape of political engagement, emphasising the role of digital relational capital—trust, loyalty, and connections between political actors and their audiences.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 11, 2026 |
| ISBN13 | 9781837087136 |
| Publishers | Emerald Publishing Limited |
| Pages | 256 |
| Dimensions | 152 × 229 × 18 mm · 446 g |
| Language | English |
| Editor | Dadwal, Sumesh (London South Bank University, UK) |
| Editor | Kumar, Pawan (Lovely Professional University, India) |
| Editor | Tiwari, Arpit (Lovely Professional University, India) |
| Editor | Verma, Rajesh (Lovely Professional University, India) |
