The Role of AI in Consumer Decision-Making - Managing Innovation in Business Strategy, Marketing and Finance - Rizzo, Cristian (University of Turin, Italy) - Books - Emerald Publishing Limited - 9781837422890 - September 17, 2026
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Rizzo, Cristian (University of Turin, Italy)
The Role of AI in Consumer Decision-Making - Managing Innovation in Business Strategy, Marketing and Finance

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$ 59.99
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Expected delivery Sep 25 - 30, 2026

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Through this book, the authors attempt to understand how artificial intelligence can be integrated within products and services in a way that generates value for the consumer.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released September 17, 2026
ISBN13 9781837422890
Publishers Emerald Publishing Limited
Pages 112
Dimensions 152 × 229 × 15 mm   ·   273 g   (Weight (estimated))

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