Strategic Marketing Management in Asia: Case Studies and Lessons across Industries - - Books - Emerald Publishing Limited - 9781837530496 - April 13, 2026
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Strategic Marketing Management in Asia: Case Studies and Lessons across Industries 2nd edition

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Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 13, 2026
ISBN13 9781837530496
Publishers Emerald Publishing Limited
Pages 312
Dimensions 159 × 237 × 23 mm   ·   560 g
Language English  
Editor Andaleeb, Syed Saad (Pennsylvania State University, USA)
Editor Hasan, Khalid (ResInt Canada, Canada)

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