Market Research Methods in the Sports Industry: Managing Sports Brands - Seric, Neven (University of Split, Croatia) - Books - Emerald Publishing Limited - 9781837534470 - April 14, 2025
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Seric, Neven (University of Split, Croatia)
Market Research Methods in the Sports Industry: Managing Sports Brands 2nd edition

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Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 14, 2025
ISBN13 9781837534470
Publishers Emerald Publishing Limited
Pages 232
Dimensions 237 × 158 × 19 mm   ·   484 g
Language English  

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