The Impact of Digitalization on Current Marketing Strategies - Marketing & Technology: New Horizons and Challenges - Luis Matosas-Lopez - Books - Emerald Publishing Limited - 9781837536870 - March 14, 2024
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Luis Matosas-Lopez
The Impact of Digitalization on Current Marketing Strategies - Marketing & Technology: New Horizons and Challenges

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Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

284 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 14, 2024
ISBN13 9781837536870
Publishers Emerald Publishing Limited
Pages 256
Dimensions 238 × 159 × 22 mm   ·   486 g
Language English  
Editor Matosas-Lopez, Luis (Rey Juan Carlos University, Spain)

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