New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach - Advances in Business Marketing and Purchasing - - Books - Emerald Publishing Limited - 9781838670634 - August 15, 2019
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New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach - Advances in Business Marketing and Purchasing

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New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

184 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 15, 2019
ISBN13 9781838670634
Publishers Emerald Publishing Limited
Pages 184
Dimensions 237 × 159 × 18 mm   ·   426 g
Language English  
Editor Akrout, Dr Houcine (INSEEC Business School, France)
Editor Raies, Dr Karine (INSEEC Business School, France)
Editor Woodside, Professor Arch G. (Coastal Carolina University, USA)

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