Marketing Accountability for Marketing and Non-Marketing Outcomes - Review of Marketing Research - David W. Stewart-V. Kumar - Books - Emerald Publishing Limited - 9781838675646 - September 27, 2021
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David W. Stewart-V. Kumar
Marketing Accountability for Marketing and Non-Marketing Outcomes - Review of Marketing Research

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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

412 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 27, 2021
ISBN13 9781838675646
Publishers Emerald Publishing Limited
Pages 360
Dimensions 159 × 239 × 25 mm   ·   544 g
Language English  
Editor Kumar, V. (Indian School of Business, India)
Editor W. Stewart, David (Loyola Marymount University, USA)

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