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Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
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Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
276 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 7, 2020 |
| ISBN13 | 9781838676643 |
| Publishers | Emerald Publishing Limited |
| Pages | 240 |
| Dimensions | 237 × 161 × 21 mm · 504 g |
| Language | English |
| Editor | Pantano, Eleonora (University of Bristol, UK) |
