Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing - - Books - Emerald Publishing Limited - 9781838676865 - June 17, 2020
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Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

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Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 17, 2020
ISBN13 9781838676865
Publishers Emerald Publishing Limited
Pages 288
Dimensions 238 × 159 × 22 mm   ·   538 g
Language English  
Editor Foroudi, Pantea (Middlesex University London, UK)
Editor Palazzo, Maria (Universita degli Studi di Salerno, Italy)
Editor Siano, Alfonso (Universita degli Studi di Salerno, Italy)

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