New Perspectives on Critical Marketing and Consumer Society - Elaine L. Ritch - Books - Emerald Publishing Limited - 9781839095573 - March 1, 2021
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Elaine L. Ritch
New Perspectives on Critical Marketing and Consumer Society

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Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

252 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2021
ISBN13 9781839095573
Publishers Emerald Publishing Limited
Pages 252
Dimensions 320 × 171 × 18 mm   ·   452 g
Language English  
Editor McColl, Julie (UK)
Editor Ritch, Elaine L (Glasgow Caledonian University, UK)

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