Crafting Customer Experience Strategy: Lessons from Asia - - Books - Emerald Publishing Limited - 9781839097119 - May 4, 2021
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Crafting Customer Experience Strategy: Lessons from Asia

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Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.

308 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 4, 2021
ISBN13 9781839097119
Publishers Emerald Publishing Limited
Pages 256
Dimensions 240 × 160 × 20 mm   ·   496 g
Language English  
Editor Popli, Sapna (Institute of Management Technology (IMT), Ghaziabad, India)
Editor Rishi, Bikramjit (Institute of Management Technology (IMT), Ghaziabad, India)

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