The Business of Choice: How Human Instinct Influences Everyone's Decisions - Matthew Willcox - Books - Emerald Publishing Limited - 9781839820717 - September 28, 2020
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Matthew Willcox
The Business of Choice: How Human Instinct Influences Everyone's Decisions 2nd edition

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In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

380 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 28, 2020
ISBN13 9781839820717
Publishers Emerald Publishing Limited
Pages 312
Dimensions 235 × 158 × 26 mm   ·   605 g
Language English  

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