The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference - American Marketing Association - Fahey, Liam (Leadership Forum, USA) - Books - Emerald Publishing Limited - 9781839827334 - August 3, 2020
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Fahey, Liam (Leadership Forum, USA)
The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference - American Marketing Association

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In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

424 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2020
ISBN13 9781839827334
Publishers Emerald Publishing Limited
Pages 424
Dimensions 152 × 228 × 36 mm   ·   618 g
Language English  

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